Over the past 20 years of formation and development ( November 4 , 2004 - January  4 , 2024 ), with modern technology and high management capacity, Hateco Group has gradually affirmed its position and expanded its scale with  7 member companies , operating in multiple industries, of which the 3 key areas are  Real Estate; Logistics; Investment and business of industrial park infrastructure; Investment and development of seaports .

Transformation after 2 decades

Also on the occasion of welcoming this memorable milestone, Hateco Group announced a new logo and brand identity. This is considered a transformation following the trend of Pioneering - Creating - Innovating with the slogan "Joining hands to create success". Hateco Group  aims  to  become  a multi-industry  private  group .  Projects and services  under the Hateco Group brand are creating sustainable living values ​​every day, increasing investment value for customers and partners.

Sharing about the change of the new identity,  Mr.  Tran Van Ky, Chairman of the Board of Directors of Hateco Group  said : “ The announcement of the new brand identity is a strong step, marking the historical transformation of Hateco after 2 decades. This is not only a change in image but also demonstrates a strong aspiration and sustainable development strategy, aiming to become a dynamic, modern, creative, transparent  ,  prestigious and trustworthy brand not only in Vietnam but also reaching out to the world”.

Conquer customers and partners  with new feelings

The new logo image of Hateco is a creative depiction of  the word  HATECO ,  designed firmly with the graceful, lively lines of  the letter "E" stylized  with dashes symbolizing the paths of wisdom , opening up wide opportunities, while expressing the parallel support and common goals.   

The diagonal angle resembles the image of a locomotive , creating movement, indirectly conveying pioneering and growth . The desire for far-reaching development and international integration is strongly expressed through the passionate red color scheme and the dark blue color symbolizing sustainable trust in the Hateco brand.  

Mr. Hoang Dinh Tuan, General Director of Hateco Group  shared :  “ Today, we are proud to announce the new brand identity that fully reflects the purpose, people, products and services of Hateco.  The new brand identity reflects our focus in the future ”.

The newly issued identity will be applied throughout the Group to help synchronize and enhance brand recognition, further affirming Hateco as a professional Group. With this change ,  Hateco Group hopes to bring a breath of fresh air to contribute to raising the level, following the general trend of the times, affirming long-term investment and sustainable development.